Slim-Fast, Lipton Tea, Bertolli, Hellmann's and Wish-bone Household Brands
    from Unilever are Featured in Bob Greene's New 'Best Life Diet' Book

    ENGLEWOOD CLIFFS, N.J., Jan. 16 /PRNewswire/ -- Bob Greene, exercise
physiologist and trainer to Oprah Winfrey, has authored a new lifestyle and
diet book called the "Best Life Diet." Just released and already quickly
moving to the best-seller lists, the "Best Life Diet" focuses on practical
ways to make easy, healthy choices to lose weight. A broadcast of the Oprah
Winfrey show devoted to the book aired on January 15th, 2007. To help
consumers with these choices, Greene partnered with Unilever and other food
companies that have shown a commitment to improving the nutritional profile
and ingredients in its products.
    Unilever brands, such as Slim-Fast(R), Lipton(R), Bertolli(R),
Hellmann's(R) and Wish-Bone(R), are featured in the book for their own
particular benefits. They will bear the "Best Life Approved" seal of
approval logo and help consumers identify the products selected by Greene
that meet his criteria to provide healthy and convenient choices for
consumers. Throughout the book Unilever products are included in recipes,
suggested as snacking or hydration options, and in the case of
Slim-Fast(R), as a recommended menu option to aid in weight loss.
    "The primary goal of the book is to change the way people eat for
life," said Greene. "The suggestions in the book are designed to help
people make healthier choices that achieve lasting weight loss. The
products in this book were selected because they support healthier living
and come from companies, such as Unilever, that advocate a healthy
lifestyle."
    Slim-Fast(R) and the "Best Life Diet": Hunger Control aids Weight Loss
    The "Best Life Diet" encourages consumers to manage calories and learn
how to better understand and gauge hunger. Bob Greene suggests reducing
calorie consumption by using a mini meal or meal replacement shake and
using snacks to accomplish this. He recommends Slim-Fast(R) as a good
choice. Slim-Fast(R) meal replacement shakes and bars are scientifically
proven to help control hunger for up to four hours. Slim-Fast(R) is the
number one meal replacement brand in the nation and is a proven approach
for weight loss with over 30 published clinical studies. A
nutritionally-balanced meal replacement, Slim- Fast(R) shakes and bars
contain only 190 - 220 calories, provide a good source of protein and are
packed with vitamins and minerals.
    "I believe it's important to eat fewer calories at night vs. during the
day. So for dinner, a Slim-Fast(R) meal replacement shake is a great way to
get balanced nutrition in only 190 calories," said Greene. "And for
breakfast, a Slim-Fast(R) meal replacement and fruit is a smart and simple
way to jump start your metabolism in the morning. Meal replacements provide
key nutrients to start your day off right."
    Lipton(R) Tea and the "Best Life Diet": Hydration and Relaxation
    The "Best Life Diet" promotes hydration as an important factor in
losing weight. Science has demonstrated that a healthy adult should aim to
consume eight-eleven cups of water daily. We also know that drinking
two-three cups of tea daily can contribute to the body's hydration. It is a
common myth that tea or any other caffeine-containing beverage will cause a
loss of body fluid that will have a negative impact on the body's hydration
level. The "Best Life Diet" also promotes tea as a soothing option to help
relax and cope with the issues that affect them daily. One of Bob Greene's
personal favorites is Lipton(R) Pyramid Green Tea with Mandarin Orange.
Lipton(R) Pyramid Teas, just launched in October 2006, are made with
innovative, pyramid-shaped, gossamer tea bags that allow long leaf tea and
real pieces of fruit more room to infuse for greater aroma, color and
taste.
    Bertolli(R) Olive Oil and the "Best Life Diet": Cholesterol-free
    Bertolli visits hundreds of olive oil groves each year, selecting and
blending some of the best olive oils to create exceptional quality Bertolli
Olive Oil. Bertolli(R) Olive Oil is 77% monounsaturated fat -- more than
any other oil -- is naturally cholesterol free, and contains no salt.
Because Olive oil is so flavorful, not as much is needed to provide flavor
in foods and it is a great option for healthy cooking, in many recipes
olive oil may be used as a substitute for butter or margarine.
    Hellmann's(R) or Best Foods and the "Best Life Diet": "Good" Fats and
Omegas
    Hellmann's(R) Mayonnaise -- known as Best Foods(R) West of the Rockies
-- is America's favorite mayonnaise brand. Its great taste enhances the
flavor of many foods including fish, chicken, grains, vegetables and
salads. It is an essential part of a healthy diet and contains real
ingredients, like eggs, oil and vinegar. Specifically, Hellmann's(R) Canola
Real Mayonnaise and Hellmann's(R) Light Mayonnaise are both featured
ingredients in "Best Life Diet" recipes. Hellmann's(R) Canola Real
Mayonnaise is a great-tasting way to maintain a healthy diet because it
contains a balance of the "good" fats, such as monounsaturated and
polyunsaturated fats. Additionally, Hellmann's(R) Canola Real Mayonnaise is
trans fat free, low in saturated fat and an excellent source of omega-3
(ALA) and omega-6 (LA) fatty acids. Hellmann's(R) Light Mayonnaise is also
a great-tasting blend of mono and polyunsaturated fats, is trans fat free,
and an excellent source of omega-3 (ALA) and omega-6 (LA) fatty acids.
Additionally, Hellmann's(R) Light has 1/2 the calories and fat of
mayonnaise.
    Wish-Bone(R) Salad Spritzers(TM) and the "Best Life Diet": Calorie
Control
    Wish-Bone(R) Salad Spritzers(TM) Vinaigrette Dressings are packaged in
easy-to-use spray bottles and can be an effective tool to help people
control the amount of dressing they put on their salads. Dressing adds the
finishing touch to a salad, but too much dressing can overwhelm veggies and
easily add hundreds of extra calories to an otherwise healthy dish. With
just one calorie per spray, Wish-Bone(R) Salad Spritzers(TM) Vinaigrette
Dressings are perfect for people following the "Best Life Diet". Whether
you like to apply your dressing layer by layer or mix it all in, the custom
spray nozzle on Wish-Bone(R) Salad Spritzers(TM) gives consumers more
control than ever in dressing a salad. Wish-Bone(R) Salad Spritzers(TM) are
available in three light tasting, refreshing vinaigrette flavors: Balsamic
Breeze(TM), Red Wine Mist(TM), and Italian.
    Unilever's Vitality Mission
    Unilever's corporate mission strives to promote health and vitality by
helping people feel good, look good and get the most out of life. As part
of its Nutrition Enhancement Program, Unilever has eliminated 25,000 tons
of fats, 10,000 tons of sugar, and 2,000 tons of sodium globally from
products as well as launched Eat Smart/Drink Smart on-pack labelling
program in the U.S. Unilever as a company aligns with Greene's approach to
help make it easier for consumers to choose 'better for you' products.
    About the "Best Life Diet" and "Best Life" Seal of Approval
    The "Best Life Diet," was released nationwide on December 26th, to help
as people start to consider New Year's resolutions to lose the pounds put
on during the holidays.
    Greene created the Best Life seal of approval for foods he recommends
as a way to remain involved in guiding a person's dietary choices where
many key food choices are made -- at the grocery store. In creating the
Best Life Diet, Greene was impressed by many food companies' efforts to
offer nutritious food options that address dietary needs for weight
management and health, with taste remaining a top priority. Because he was
so encouraged that many enjoyable foods are a good fit for his diet
program, he sought partnerships with food companies to help make following
his weight loss approach uncomplicated and demonstrate the wide array of
food options. All products carrying the Best Life seal of approval have
been carefully assessed and approved by Bob Greene and his credentialed
team of nutritionists so consumers can be assured that the product is one
personally recommended by Bob Greene for anyone trying to lose weight and
eat healthfully while following the Best Life Diet approach.
    About Unilever
    Unilever [NYSE: UL, UN], one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world, consumers
make 150 million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get more out
of life.
    In the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the communities
where we live, work and play, Unilever in the United States employs
approximately 15,000 people in 66 office and manufacturing sites in 24
states and Puerto Rico -- generating more than $9 billion in sales in 2005.
For more information, visit http://www.unileverusa.com.

SOURCE Unilever