19th September 2006
By Jamie Cregan

Unilever is set to introduce a new line of premium Lipton teas that the company says is a response to increasing demand among consumers for premium products.

The new product line, Lipton Pyramid Teas, consist of a pyramid-shaped, gossamer tea bag which is designed to allow the tea leaves more room to infuse for greater aroma, color and taste.

Flavors will include: white tea with island mango and peach; green tea with mandarin orange; red tea with harvest strawberry and passion fruit; black pearl tea; and vanilla caramel truffle tea.

Commenting on the rollout, Patricia Zenobi, marketing director for Lipton US, said: "As the world leader in tea, Lipton is proud to bring the premium tea experience to consumers everywhere."